In Miller's NYT article, Professor von Hippel states that "Economists have long thought that producers — the people making products and running companies — are naturally the ones coming up with new ideas." In fact, he said, consumers often come up with ideas for products, and companies wait on the sidelines to see if they have mass appeal.
Many businesses and companies have followed suit, some even create mass media polls for the community to vote on what content or features they would like to be added next, whether it be in an update or a patch to the current version. An example of this is in virtual worlds, such as Minecraft.
Minecraft is just one example of a creative world; however, its possibilities are endless. Seven years later, the game is still fostered by a dedicated community of users that are pumping out new content and different takes on the game, which allows for new texture packs and maps to be created by any player.
1. Twitter Serves Up Ideas From Its Followers by CLAIRE CAIN MILLER, the New York Times, October 26, 2009. Available at:http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html
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